Content Marketing Services
Great tales are told.
With Preface at your helm, say bon voyage to the boring and bonjour to new customers.
Every business has a unique message. Social Media provides the landscape for you to say it whether you’ve got one message to share or thousands.
At Preface, we understand great writing is not about employing the latest marketing techniques or getting wrapped up with whether it’s “8 items or less” or “8 items or fewer”. And buzzwords? Adieu.
With our team anchored in expertise and guided by the art of engagement, we know great writing is about what bubbles and flows and excites you. Our Content Marketing Services will build your online reputation, generate leads and captivate your target audience time and time again.
Our Services
From on and off-page content optimised for SEO to Social Media Content Creation, our team champions your business creating authentic copy to connect with your customers.
Website copy
Establish your brand as an authority in the industry with compelling copy backed by solid SEO research. Learn how we increase your search rankings and establish your business as an industry leader with our website copywriting services.
Blog writing
With wit as sharp as a cutlass and prose as smooth as a calm sea, we craft authentic, captivating content that will keep your audience hooked.
Social Media Content
In a crowded marketplace, compelling content sets your business apart. We create content that connects with your audience and drives engagement.
Email Marketing
Whether you are wanting to connect with your subscribers or build on your database, our email marketing strategies will deliver measurable results that build long-lasting relationships with your customers.
Our Process
Achieve Your Content Marketing Goals
We’ll work with you to unlock the potential of your content marketing strategy by setting clear and actionable goals. Whether you aim to boost brand awareness, drive website traffic, generate leads, or increase sales, defining your objectives is the first step.
Understand Your Audience with Detailed Personas
Together we’ll help you define your audience’s needs, preferences, and pain points, so we can create content that truly resonates with your customers. Our persona development process considers demographic information, behavior patterns, motivations, and goals to ensure your content speaks directly to your target audience.
Plan Your Content for Maximum Impact
We’ll audit your content to identify gaps and opportunities, and develop a content calendar that outlines what will be created, when it will be published, and on which platforms it will appear. Together we’ll develop key themes and topics that support your business goals and resonate with your audience.
Distribute Your Content Strategically
We Identify the channels where your audience is most active and tailor the approach accordingly. Our SEO best practices ensure your content is discoverable by your target audience and leverages social media to amplify reach, engage with followers, and encourage sharing.
Monitor and Optimize Performance
We use advanced analytics tools to track key metrics like website traffic, social media engagement, lead generation, and conversion rates to monitor campaign performance. Regularly reviewing performance data to identify trends, strengths, and areas for improvement. Our data-driven approach helps make informed adjustments to your strategy, ensuring our content marketing efforts remain effective and aligned with your objectives.
FAQS
What is Content Marketing
Content Marketing is the planning, creation, publishing and sharing of that content across online channels with the aim of increasing brand awareness, sales, engagement and loyalty for your business.
Content is at the heart of every social media strategy. It’s your means of communicating and connecting with your customers on social media. It helps humanise your brand and leaves a long-lasting impression.