Social Media Intelligence and Social Media Monitoring

Social Media Intelligence and Monitoring allows our clients to mitigate risk, identify threats, improve customer experience, and communicate more effectively.

We meticulously monitor and analyse online conversations and insights across social media, news websites, blogs, forums and more. The listening technology we employ processes posts and articles from 150 million websites in 187 languages every day. Our analysts are communications experts with extensive experience in media, corporate communications, agencies, politics, education and government. This experience is underpinned by a deep understanding of social media and online behaviour.

Our attention to detail allows us to identify threats before they proliferate and identify those who influence the perception of your brand online. An innate understanding of the online environment allows us to address negative sentiment and amplify positive messages. We scrutinise every mention of your brand to collate, categorise and report data to provide a clear account of customer, stakeholder, competitor and detractor activity.

"Bond University has utilised the social listening services of Preface since May 2014 and have found it to be an invaluable service that has allowed us to identify new business opportunity, provide social proof around the ROI of community engagement platforms and become more informed about brand health and mentions allowing us to respond to customers, mitigate risk and join in conversation. Preface have been both proactive and responsive in their service offering, aiding my team to focus on high value work by having the social chatter organised and presented in a manageable and insightful format – a service that off-the-shelf tools cannot provide. I have no hesitation in recommending Preface to any business looking to monetise and prioritise resources around effective social media listening and strategy. "

Andrew James

Bond University

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