24/7 Social Media Monitoring
The sea never sleeps.
Seas, landscapes, waves – there’s good reason metaphors are used to describe the realities of the internet. It’s expansive, fast moving, powerful and hard to stop once it gets going.
A single comment can shift the tide. Whether it’s positive feedback, emerging trends, legal ramifications or a potential PR storm brewing, you need to be aware and move quickly.
At Preface, we offer a local team of Australia’s leading Community Managers with years of experience and expertise in strategic brand monitoring, risk management and crisis communications.
The eyes, ears and voice to some of Australia’s biggest brands and online communities, we offer round the clock monitoring and community management by trusted professionals.
Our Process
Monitor– Human Powered, Technologically Enhanced
Our seasoned Community Managers monitor and analyse risks, opportunities and deconstruct ambiguity like only humans can. But they’ve got all the latest toys to do it as efficiently as possible.
Engage – Immediate Response and Informed Decisions
The key to staying in front is reacting quickly. We work seamlessly with your team to understand the unique challenges of your brand and share one voice.
Mitigate Risk – Identify Threats & Protect Your Reputation
We offer real-time alerts and insights that ensure you can pivot or respond to social conversations as they happen. Navigating ambiguity and safeguarding your brand.
Why Preface
Industry Leading
We’ve built, managed and nurtured online communities since 2011.
Expertise
Tap into a pool of expertise from across Australia without the overhead costs associated with full-time staff.
Collaboration
We build our relationships on trust and work seamlessly with your team to allow them to focus on what they do best—drive growth and innovation. There’s a reason we’re still working with our first client 11 years later. Rest and recharge knowing your brand is in trusted hands.
“For any organisation serious about better understanding their digital presence and protecting their reputation,
Preface Social Media is an essential strategic asset.”
“As a crisis communications and stakeholder engagement professional with two decades of experience, I have worked with numerous media monitoring services. I can confidently say that Preface’s digital intelligence and analysis capabilities put them in an entirely different league. What sets them apart is their ability to dig deep and detect early warning signs of emerging threats. On multiple occasions, the Preface team has identified planned disruptions and negative chatter that threatened my clients’ ability to operate normally and their financial security. The early awareness provided by Preface delivered precious time to take necessary actions and prepare stakeholder communications before issues escalated. Their consolidated monitoring reports are also invaluable in tracking industry trends, competitor activity and political and community sentiment. Having Preface Social Media as a trusted partner has repeatedly proven to be a key part of my clients’ success.”
Todd Hayward
Telamon Consulting
Trusted by Australia’s most passionate, customer-focused brands, big and small.
